MuSee
Musee is an AI museum guide that transforms how visitors connect with art. It analyzes preferences to craft tailored tours, provides personalized artwork explanations, and offers interactive AR features for a more engaging, fun, and educational museum experience.
DURATION
Summer 2022 (Initial Version)
Fall 2023 (Iteration)
TEAM
Coco Chen, Hazel Yu,
Joy Lee, Mengshu Liu
MY ROLE
UX Research
UX/UI Design
SOFTWARE
Figma
PROBLEM
Museum visits frequently leave guests feeling disconnected and overwhelmed, due to complex or limited explanations of artworks, and a lack of engagement or takeaway value from the experience.
Solution
Musee provides personalized AI-guided tours, simplified artwork explanations, and interactive AR features, transforming museum visits into engaging, insightful experiences with lasting takeaways.
Features for Musee
Art Explorer
Art Explorer leverages AirTag technology to auto-detect the three nearest artworks, instantly providing access to their background stories and engaging AR features, right in the palm of your hand.
AR Fun features
AR Fun Features immerse you in a world of interactive enjoyment, where you can leave AR comments on artworks and engage in amusing face swaps, enriching your museum experience with every tap.
AR Comment
AR Face Swap
Personalized Journey
Personalized Journey tailors your museum exploration, using AI to suggest artworks aligned with your interests, age, and available time, creating a visit uniquely suited to you.
Rewards & Shop
Rewards & Shop turns your museum interactions into benefits, allowing you to earn points redeemable for exclusive merchandise coupons, encouraging onsite purchases and making every artwork you discover a uniquely rewarding journey.
Events
Events feature curates a lineup of museum happenings tailored to your interests, from special exhibitions to interactive workshops, enriching your cultural experience with every visit.
How did we arrive at these solutions?
COntext
Our project began in an ArtCenter course, where we were tasked with researching and optimizing the experience of a public space.
After exploring various options, we chose museums because they offer a unique blend of public and private experiences.
Museum
Public Space
Private Experience
After exploring various options, we chose museums because they offer a unique blend of public and private experiences.
Public Experience
Social Interaction
Shared Spaces
Community Engagement
Private Experience
Individual Reflection
Personalized Experience
Tailored Understanding
We haD...
Problems from Quotes
Struggle with Captions
Many museum captions are either too complex or lack engaging storytelling, making it difficult for visitors to connect with the artwork.
Lack of Retention & Recall
Museum visits often don’t leave a lasting impression, resulting in visitors struggling to recall information or specific artworks afterward.
Desire for Creative Expression
Visitors want interactive spaces where they can express their creativity and feel inspired to participate actively in the museum environment.
Need for Interactivity
Museum experiences are often perceived as one-sided and lack interactivity, leaving visitors feeling bored and disconnected from the exhibits.
Our Vision
How might we create a more personalized and engaging museum experience that demystifies artwork narratives and encourages active participation, leaving visitors with valuable insights and memorable encounters?
persona
We developed persona to represent our target users, helping us understand their needs, behaviors, and pain points, shaping our approach to create more meaningful features.
Current Journey Map
Additionally, we used a user journey map to visualize the typical museum experience, identifying opportunities for improvement and moments where users might feel disengaged.
Our Goal is to get access to...
artworks
experience
Audience
Information Architecture
Low-fi
UI Elements
