MuSee

Overview

Musee is an AI museum guide that transforms how visitors connect with art. It analyzes preferences to craft tailored tours, provides personalized artwork explanations, and offers interactive AR features for a more engaging, fun, and educational museum experience.

Timeline
Fall 2023
Team
Coco Chen, Hazel Yu,
Joy Lee, Mengshu Liu
Responsibilities
UX Research
UX/UI Design
Software
Figma

PROBLEM

Museum visits frequently leave guests feeling disconnected and overwhelmed, due to complex or limited explanations of artworks, and a lack of engagement or takeaway value from the experience.

Solution

Musee provides personalized AI-guided tours, simplified artwork explanations, and interactive AR features, transforming museum visits into engaging, insightful experiences with lasting takeaways.

Jump to Research

Features for Musee

Enhances learning and memorable takeaways tailored visitor experiences

Enhances learning and memorable takeaways tailored visitor experiences

Matches to personal interests and pace

Matches to personal interests and pace

Personalized Journey

Tailors your museum exploration, using AI to suggest artworks aligned with your interests, age, and available time, creating a visit uniquely suited to you.

Preset Personal Info

Preset Personal Info

Generate Tailored Journey

Generate Tailored Journey

Follow Directions to Start Journey

Follow Directions to Start Journey

Art Explorer

Leverages AirTag technology to auto-detect the three nearest artworks, instantly providing access to their background stories and engaging AR features, right in the palm of your hand.

Leverages AirTag technology to auto-detect the three nearest artworks, instantly providing access to their background stories and engaging AR features, right in the palm of your hand.

Simplifies art understanding for all

Simplifies art understanding for all

Seamless, flow-friendly auto-detection

Seamless, flow-friendly auto-detection

Detect Nearby Artworks

Detect Nearby Artworks

Generate Voice Guide

Generate Voice Guide

Ask Follow-up Questions

Ask Follow-up Questions

AR Fun features

Immerse you in a world of interactive enjoyment, where you can leave AR comments on artworks and engage in amusing face swaps, enriching your museum experience with every tap.

Immerse you in a world of interactive enjoyment, where you can leave AR comments on artworks and engage in amusing face swaps, enriching your museum experience with every tap.

Adds playful and creative interactions

Adds playful and creative interactions

Encourages sharing participation

Encourages sharing participation

AR Comment

Detect Artwork

Detect Artwork

Select Area

Select Area

View/Add Comments

View/Add Comments

AR Face Swap

Capture Selfie

Capture Selfie

AR Face Replacement

AR Face Replacement

Save/Customize

Save/Customize

Boosts gift shop sales

Boosts gift shop sales

Souvenir Customization

Souvenir Customization

Rewards & Shop

Turns your museum interactions into benefits, allowing you to earn points redeemable for exclusive merchandise coupons, encouraging onsite purchases and making every artwork you discover a uniquely rewarding journey.

Turns your museum interactions into benefits, allowing you to earn points redeemable for exclusive merchandise coupons, encouraging onsite purchases and making every artwork you discover a uniquely rewarding journey.

Boosts long-term user retention

Boosts long-term user retention

Events

Curates a lineup of museum happenings tailored to your interests, from special exhibitions to interactive workshops, enriching your cultural experience with every visit.

Curates a lineup of museum happenings tailored to your interests, from special exhibitions to interactive workshops, enriching your cultural experience with every visit.

How did we arrive at these solutions?

COntext

Our project began in an ArtCenter course, where we were tasked with researching and optimizing the experience of a public space.

After exploring various options, we chose museums because they offer a unique blend of public and private experiences.

Museum

  • Public Space

  • Private Experience

After exploring various options, we chose museums because they offer a unique blend of public and private experiences.

Public Experience

Social Interaction

Shared Spaces

Community Engagement

Private Experience

Individual Reflection

Personalized Experience

Tailored Understanding

We haD...

4

On-site Research

5 + 5

Interviews

1.Norton Simons, Pasadena

2. The Broad Museum， Los Angeles

4. LACMA， Los Angeles

3. Moca, Los Angeles

The Broad On site research

We studied the museum's existing equipment and digital tools, and through observation and interviews, we explored people's behavioral habits and possible pain points when visiting the museum.

4

On-site Research

5 + 5

Interviews

1.Norton Simons, Pasadena

2. The Broad Museum， Los Angeles

4. LACMA， Los Angeles

3. Moca, Los Angeles

The Broad On site research

We studied the museum's existing equipment and digital tools, and through observation and interviews, we explored people's behavioral habits and possible pain points when visiting the museum.

Problems from Quotes

“The captions sometimes are too boring or hard to understand.”

“The captions sometimes are too boring or hard to understand.”

  1. Struggle with Captions

Many museum captions are either too complex or lack engaging storytelling, making it difficult for visitors to connect with the artwork.

“After the museum visit, I don’t really remember learning much or even remember what kind of artwork they had.”

“After the museum visit, I don’t really remember learning much or even remember what kind of artwork they had.”

  1. Lack of Retention & Recall

Museum visits often don’t leave a lasting impression, resulting in visitors struggling to recall information or specific artworks afterward.

“I think it would be great to have a place where people could create something or people come inspired, and they could paint on a wall or something.”

“I think it would be great to have a place where people could create something or people come inspired, and they could paint on a wall or something.”

  1. Desire for Creative Expression

Visitors want interactive spaces where they can express their creativity and feel inspired to participate actively in the museum environment.

“Museum experiences often feel like one-way communication, with no real interaction—just boring and passive.”

“Museum experiences often feel like one-way communication, with no real interaction—just boring and passive.”

  1. Need for Interactivity

Museum experiences are often perceived as one-sided and lack interactivity, leaving visitors feeling bored and disconnected from the exhibits.

Our Vision

How might we create a more personalized and engaging museum experience that demystifies artwork narratives and encourages active participation, leaving visitors with valuable insights and memorable encounters?

persona

We developed persona to represent our target users, helping us understand their needs, behaviors, and pain points, shaping our approach to create more meaningful features.

Current Journey Map

Additionally, we used a user journey map to visualize the typical museum experience, identifying opportunities for improvement and moments where users might feel disengaged.

Our Goal is to get access to...

artworks

Association

Welcomed

Unlimited

Association

Welcomed

Unlimited

experience

Navigation

Flow

Immersive

Navigation

Flow

Immersive

Audience

Communication

Inspired

Conference Idea

Communication

Inspired

Conference Idea

Information Architecture

Low-fi

View Solutions

View Solutions

Style Guide

Primary Logo

MuSee

Secondary Logo

Text Logo

MuSee

Colors

#56a9d3

rgb(86, 169, 211)

cmyk(59, 20, 0, 17)

#bbddee

rgb(187, 221, 238)

cmyk(21, 7, 0, 7)

#f1faee

rgb(241, 250, 238)

cmyk(4, 0, 5, 2)

#37728f

rgb(55, 114, 143)

cmyk(62, 20, 0, 44)

Typography

Aa

Poppins

Light

Regular

Medium

Bold

Header

Poppins 32pt

Page header

Poppins 24pt

Detail Header

Poppins 20pt

Subtitle

Body

Poppins 16pt

Subtitle, Body text

Poppins 14pt

Body text

Caption

Poppins 12pt

Caption

UI Elements

Style Guide

Primary Logo

MuSee

Secondary Logo

Text Logo

MuSee

Colors

#56a9d3

rgb(86, 169, 211)

cmyk(59, 20, 0, 17)

#bbddee

rgb(187, 221, 238)

cmyk(21, 7, 0, 7)

#f1faee

rgb(241, 250, 238)

cmyk(4, 0, 5, 2)

#37728f

rgb(55, 114, 143)

cmyk(62, 20, 0, 44)

Typography

Aa

Poppins

Light

Regular

Medium

Bold

Header

Poppins 32pt

Page header

Poppins 24pt

Detail Header

Poppins 20pt

Subtitle

Body

Poppins 16pt

Subtitle, Body text

Poppins 14pt

Body text

Caption

Poppins 12pt

Caption

@ coco Zhenke Chen 2025

Design Brightly, Live Boldly. 💫

@ coco Zhenke Chen 2025

Design Brightly, Live Boldly. 💫